What started with Jeff Schmidgall begging his brother-in-law (a culinary expert) for a delicious and healthy grain-free snack mix turned into two men selling gourmet snacks from the back of their cars to friends, family and other nutritional lovers. We’ve now grown into a company focused on meeting the needs of all those out there with their unique dietary restrictions, desires and food tribes. We’re here for the ketos and the paleos and all the rest.

But at heart, we’re here for something so much bigger; every person’s right to eat right.